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CIRCUITS ASSEMBLY Reopens SEA Registration

Blue logo for Circuits Assembly's Service Excellence Awards
ATLANTA – CIRCUITS ASSEMBLY reopened registration for its annual Service Excellence Awards (SEAs) for EMS providers and electronics assembly equipment, material, service, and software suppliers. The 2022 program returns to its original format after a focus group of past participants emphasized the value of the feedback they receive from their customers.
Now in its 30th year, the SEAs honor companies for excelling in the critical area of customer service, permitting participants to benchmark customer service against their peers. It is the only industry awards program that uses direct customer feedback to determine best-in-class.

Customers are surveyed to determine their satisfaction with a participating company in various categories, including dependability/timely delivery; manufacturing quality; responsiveness to requests and changes; technology; and value for the price. For the first time this year, participants will be rated on flexibility/ease of doing business.

Also in 2022 is a new award category: the overall best-in-show winner.

All customer responses and ratings are tabulated and provided in a confidential report to the participating company.

The SEAs recognize four categories of EMS providers based on revenues (under $20 million; $20 million to $100 million; $101 million to $500 million, and over $500 million).

Equipment, material or software supplier awards will be presented in each of the following categories: component storage systems; automation and handling equipment; cleaning processing or materials; device programming equipment; dispensing; pick-and-place; repair and rework; screen printing; test and inspection; materials (solder, encapsulants and adhesives); soldering equipment; automation/manufacturing software (not ERP/MRP); and supply-chain/ERP/MRP software.

Non-manufacturing service providers will be honored in the following categories: test laboratories; recycling, cleaning or other non-manufacturing process providers; and design service bureaus. Reps or agents and/or distributors will also be honored.

CIRCUITS ASSEMBLY will honor winners in-person on the show floor at SMTA International on Nov. 2, 2022, at the Minneapolis Convention Center in Minneapolis, MN. Awards and reports will be distributed there. Participants will also receive their report as an Excel file after the show.

“Datest offers testing, engineering, analytical, and other value-added services, all geared to speed, flexibility, and results. We need a mechanism for obtaining meaningful feedback from customers on a regular basis. We also share that feedback with our AS9100 auditor. The CIRCUITS ASSEMBLY Service Excellence Awards are ideal for capturing those honest reactions that make us a better company,” said Robert Boguski, president, Datest.

For more information, visit

The deadline to enter is Apr. 5. To register, visit (CD)