The DIGITAL Route
A Grand Announcement!
The PCEA is about to be reshaped in ways none could have imagined.
What other than a dynamic organization like the PCEA could decide it wants to establish a trade show footprint one month and then muster the creative talents of its executive staff to design a trade show booth to exhibit at DesignCon the next? Oh, and then exhibit at another major trade show like PCB West only a short time after? I’ll tell you, the PCEA has a momentum the likes of which I and many others have not seen in this industry.

I do not use “momentum” lightly. Because like the shiny, spherical bob of a pendulum in a Newtonian mechanics experiment, the leadership of this organization seems to be able to swoop down from their rightward (positive) displacement, pass their zero position goal of achieved success and still have enough momentum to reach their leftward displacement, where they tend to set yet another, even loftier goal. The harmonic motion repeats but, unlike a pendulum, appears to gain energy rather than lose it to physical pseudoforces.

I’m usually bad at metaphors, although I’ve (ab)-used a few in this space from time to time. As a graphic-minded career professional in an industry that still relies on “artwork” to create PCB hardware, it is sometimes difficult for me to describe things without using this metaphor shtick to make a point. But here I am again, exceeding the physical confines of my pendulum metaphor. The metaphor is inaccurate because, unlike a pendulum, which eventually loses its kinetic energy and stops, the PCEA is growing and gaining energy! As Mike Buetow notes in his column on pg. 6, PCEA has signed a letter of intent to purchase certain assets of UP Media Group. Talk about momentum – wow! This means the organization went from an idea hatched among a group of PCB industry friends and colleagues at a trade show to entering a deal to purchase a major trade show (and a magazine, and a newsletter, and an online university, and … you get the point) all in the span of less than two years. Even Star Trek’s admirable chief engineer and miracle worker Montgomery “Scotty” Scott would be amazed at our leadership’s ability to seemingly defy the laws of physics!

Chairman Steph Chavez (left) is joined by chairman emeritus Gary Ferrari (center) and vice chairman Mike Creeden
Figure 1. Chairman Steph Chavez (left) is joined by chairman emeritus Gary Ferrari (center) and vice chairman Mike Creeden.
At PCB West, PCEA members join attendees to celebrate the news
Figure 2. At PCB West, PCEA members join attendees to celebrate the news.
From the Chairman
by Stephen Chavez, MIT, CID+

I want to personally thank Kelly for his unique flare of capturing all the positive PCEA emotions over these past two years and putting them into colorful words in the success of this column, and for his professionalism and tireless efforts in taking this column to the heights where it is today. Outstanding job, Kelly!

Elsewhere in this issue is the big news of the day: PCEA is acquiring the assets of UP Media Group, including this publication. Words don’t adequately express how excited we are at this prospect. Let me briefly explain what this means.

The PCEA board of directors is made up of 12 industry engineers. Just like you, we spend our days designing and building printed circuits. Our roles in the association are voluntary. We do this out of a passion for helping our colleagues.

The acquisition of these assets, which also include the PCB West and PCB East trade shows, among other properties, brings with it the first full-time staff for PCEA. The board can henceforth focus on the traditional roles of directors, including reviewing the strategic and operational issues we need to address and setting the goals for the organization. The board, in short, will set the strategic plan. The staff, for its part, will be responsible for the operations and executing that plan.

This puts each of the respective board members and the PCEA staff in roles where we can individually and as a unit reach our optimal effectiveness.

We expect to form a nominating committee for future board members, so if you are interested, please drop me a line.

I will have much more to say on this as we go forward and complete the transaction and work toward fleshing out the strategic plan. Until then, feel free to reach out to me anytime.

I want to personally thank Kelly for his unique flare of capturing all the positive PCEA emotions over these past two years and putting them into colorful words in the success of this column, and for his professionalism and tireless efforts in taking this column to the heights where it is today. Outstanding job, Kelly!

Warmest regards,
Steph

Next Month
I am stepping down as communications officer on the PCEA board at the end of October, as the staff transitions into its new role. Still, readers can look forward to this column being an inspiring, direct information feed to us all regarding the plans and activities of the Printed Circuit Engineering Association. If you’ve noticed, Steph often makes a point in his writing to “highly recommend” participating in all things PCEA. I’d like to borrow his gesture here this once and highly recommend you tune into this column to keep up with the how the PCEA is continuing its momentum to collaborate, educate and inspire all of us in this organization and this industry!
Upcoming Events
Below is our list of upcoming events. Hope to see you at any of these!

Spread the Word
If you have a significant electronics industry event that you would like to announce, please send the details to pr@upmediagroup.com, and we will consider adding it to the list.

Refer to our column and the PCEA website to stay up to date with the upcoming industry events. If you have not yet joined the PCEA, visit our website (www.pce-a.org) to find out how to become a member.

Conclusion
Back in September I posed a question as I concluded this column. I asked, “Could we be looking forward to any big announcements?” Like you, I could not have imagined such an amazing response as this opportunity that has materialized so quickly for the PCEA. Whether it’s the laws of physics, karma or both, the PCEA is going through a metamorphosis before our very eyes. Let us not only watch as a new PCEA begins to emerge. Let’s jump in and find ways to connect, engage, learn and grow with the membership, which will certainly benefit because of all of this.

It has been an honor to keep in touch with you by way of this column each month. But for now, I’ll stop typin’ and look forward to putting on my glasses to start readin’ about all the great things to come by way of the PCEA, of which I am a proud and grateful member.

So long for now!

Image of Kelly Dack
Kelly Dack, CIT, CID+,
is the communication officer for the Printed Circuit Engineering Association (PCEA). Read past columns or contact Dack at kelly.dack.pcea@gmail.com.